You may have heard about GDPR (General Data Protection Regulation). It’s a new regulation that affects business owners that work with the personal data of European citizens. Companies like Hubspot have taken the time to let their clients know that they have worked to become GDPR compliant.
If you’re a SaaS company that uses inbound sales and marketing platforms, like Hubspot, listen up. GDPR will directly impact your sales and marketing process in the following ways:
- Data Collection: If you use online forms to collect data of EU citizens, you will have to clearly inform the user of how their personal information will be used. The user will also have to consent to you using their information.
- Only Relevant Data: If you’re promoting gated content, marketers often want to collect a name, email address, and professional details. Under GDPR, there will be information that is ruled unnecessary to collect from an individual.
- Data Sharing: Under GDPR, you will need expressed permission from the user if you intend to share their personal information with a third-party player. It’s not cool to talk about your friends behind their back and your clients are your friends, right?
- Data Security: You should always secure user data. Under GDPR you must use “appropriate technical and organizational security measures.”
Why Should Sales & Marketing Teams Care?
The intention of GDPR is simple, transparency. The EU public now has the legal right to ask questions and demand answers about where their personally identifiable information is going.
The regulation is going to shake up the marketing industry in a positive way. It’s going to force marketers to think differently about how they communicate with their target audience. As in any relationship we have, communication is key.
Carbide Gets Your Team Ready for Compliance
We know that developing policies and procedures is a hard process. It takes time, lots of time, and it’s stressful. We get it. We’ve followed the steps to become GDPR compliant because we value the safety of our user’s data. And we want to make it easier for you to do the same.
We started Carbide for scenarios like this. To take a stressful, time-consuming, and expensive process and make it easy for SMEs to have strong security policies in place.
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